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  Marketing : Creative Brochure Design Inspiration for Your Flower Shop
Author: Mina Palencia | Date : 10 March 2010 | Comments (0)



People are likely to throw away print advertisements that look too generic and uninteresting along with the hundreds of junk mails that they received every day. For your flower shop brochure, make sure that your prints are worth keeping. Create your brochure prints with unique and creative designs as well as write them with persuasive content. Brochures are essential in marketing your flower shop as they are tools that can attract customers but only if they are eye-catching and interesting. Instead, think of concepts that will make your materials stand out.
You need to use your imagination and be creative when it comes to the design of your prints. Using creative brochure design inspiration like weddings, Valentine’s Day and birthdays; you could have great prints to promote your flower shop.

Occasions as Brochure Design Inspirations for Flower Shop Promotion

The 14th of February is a great day for your flower shop. And why not, it’s Valentine’s Day and everybody needs flowers to give to their love ones. It’s also a great inspiration for your brochure’s designs. Your prints can include photos of flowers which are popular on this special day. Including short meanings of each flower and color would be good. Valentine offers, like discounts on selected flower arrangements and varieties as well as free gift items, are also great for your promotional prints.

One thing that will never be absent during weddings are flowers. So why not create brochure prints that use weddings as inspiration. You can feature different flowers for different wedding themes and venues. For example, you can feature flowers for summer weddings which mostly include daisies, sunflowers, stargazers, gerberas, irises and roses. On the other hand, a winter wedding can have tulips, hyacinths and amaryllis. You can also feature freesias, orange blossoms or lilacs that are best for decorating the aisles in churches or receptions.

They say that if words aren’t enough to express your feelings for your love ones, you can always say it with flowers. Leverage this by designing your prints using special occasions like birthdays, mother’s day, anniversaries or even during the holidays. You can include meanings of different flowers to add value to your prints.

Aside from these occasions, you can also showcase your flower arranging skills in your brochure prints. Create your brochures around flower arrangements and bouquet-making themes. This will not only show the beautiful flower arrangements and bouquets that you offer in your flower shop but your expertise as well.

These are occasions that you can use as the main themes of your flower shop brochure. Maximize the effects of visual persuasion by using creative brochure design inspiration from these special events in your customers’ lives.
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